When you talk about organic keywords, you are referring to the words that a website ranks in the search engines' organic hit list.
One can also talk about keywords in general, which can also include paid search results. That is, the words and related ads that you can purchase through Google Ads.
Does that sound complicated? Below you see an image that easily explains the difference between purchased search results and the organic hit list.
By now, you are probably aware of what search engine optimization, also called SEO, is for. If you are not, it's about optimizing your site and its content to appear on as many relevant organic keywords as possible. Which in turn can result in more traffic and more business.
Choosing the right keywords is thus of utmost importance for anyone who wants to succeed with SEO. To succeed in this process, you need to conduct a so-called keyword analysis, which aims to find out what words and phrases users type into Google when searching for your products or services, how many searches they have on them and how large the organic competition is.
This way, you can make more informed decisions that will help you increase your visibility and create new business online.
I hope you now have a better idea of what organic keywords are, what sets them apart from purchased search results / words and why they are so important to succeed with search engine optimization!
Still have any additional questions or need help improving your Google presence? Then you can ask SEO consultants - we can increase your visibility in both the organic and purchased hit list.